We loved working on this campaign for Melbourne radio icon, 3AW. We wanted the campaign to reflect 3AW’s connection to this city and its people – the reason that it is Melbourne’s favourite radio station, year after year. To bring it to life, we asked 3AW on-air personalities to highlight the places in Melbourne that meant the most to them, and then captured them with these iconic locations. To activate online, 3AW’s growing social audience is invited to show us their own Melbourne.