Lululemon – nailing a sentiment

Posted by on Dec 3, 2014
Lululemon – nailing a sentiment

Now here’s a great case study in how an organisation can re-engage with its community if it’s genuine and aligns to the brands DNA.

This time last year Lululemon found itself with a few issues, with its cofounder stepping down after remarks he made about women’s bodies.

The new campaign, #givepresence, struck a cord with over 2.7 million views in the first three weeks of its launch. Watch it below.