How to infiltrate a snack chip contest

Posted by on Jan 13, 2015
How to infiltrate a snack chip contest

If you haven’t already seen Newcastle’s campaign “If We Made It” which crashed the biggest advertising showcase of the year… I strongly suggest you do. Because they’ve done it again.

Newcastle can’t afford big game airtime, but a certain snack chip brand can. So they made an ad for them.

Check it out below. Along with the behind-the-scenes. It’s wonderful.