16 February

Accelerator is celebrating a new partnership

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Accelerator is celebrating a new partnership

State Trustees is the biggest Wills and Executorship service in Victoria. With a history of over 75 years of service, State Trustees is determined to dramatically reduce the number of Victorians who don’t have a Will. State Trustees has chosen Accelerator to deliver its new digital strategy, web presence and advertising campaigns. We’ll be working […]

23 January

Meeting a legend

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Meeting a legend

I bought myself a book for Christmas – Mark Donaldson’s ‘The Crossroad’. Mark is a member of the SAS Regiment, Australia’s elite military force and was awarded a Victoria Cross winner for a heroic act of valour in Afghanistan. I finished reading the book last weekend and was amazed at its depth, openness and humanity. […]

20 January

Band of Brands

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Band of Brands

I just can’t get enough of what Newcastle is doing. Watch the video. See if you can get your brand in. I think you have one more day to pitch.

13 January

How to infiltrate a snack chip contest

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How to infiltrate a snack chip contest

If you haven’t already seen Newcastle’s campaign “If We Made It” which crashed the biggest advertising showcase of the year… I strongly suggest you do. Because they’ve done it again. Newcastle can’t afford big game airtime, but a certain snack chip brand can. So they made an ad for them. Check it out below. Along […]

18 December

What will be your next step

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What will be your next step

Can you believe it’s going to be Christmas in a week? A WEEK. And the week after that – good ol’ new years. A time to reflect on what you’ve done. Haven’t done. Sorta done. Started doing but then remembered you forgot about doing it… but you’re still keen to get it done… yada, yada, […]

10 December

“The Christmas party with heart…”

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“The Christmas party with heart…”

That’s how one of our amazing clients described the Accelerator Christmas Party and Charity Auction. Not only did we finish the year with a flourish. We also came together to raise over $4,000 for the Ardoch Foundation as the Accelerator Wonderwall contributions went under the hammer. But the success of the auction was never in doubt thanks to […]

3 December

Lululemon – nailing a sentiment

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Lululemon – nailing a sentiment

Now here’s a great case study in how an organisation can re-engage with its community if it’s genuine and aligns to the brands DNA. This time last year Lululemon found itself with a few issues, with its cofounder stepping down after remarks he made about women’s bodies. The new campaign, #givepresence, struck a cord with […]

1 December

Pinch and a punch

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Pinch and a punch

Yes. It’s that time of year again. It’s December. Which means it’s nearly Christmas. Which means it’s also time for all those beautiful Christmas ads. Some to warm hearts, some for fun. Here’s a few from the past and present that I just loved. Enjoy.

18 November

Tesla – disruption in action

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Tesla – disruption in action

It’s often said that to enter the automotive industry, you have to be either enormously courageous or stupid – history is littered with the dreams of some amazingly inventive auto pioneers who simply couldn’t make the maths work. So to launch a technologically revolutionary vehicle in the midst of the GFC seemed like a recipe […]

17 November

Another globally awarded shot donated to our Wonderwall

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Another globally awarded shot donated to our Wonderwall

Accelerator Director, Neville Jones, has done it again. A print of his latest prize-winning shot is now part of the Wonderwall auction. It’s at the grown-up end of what is an amazing spectrum of creativity. WIth contributions coming from kids as young as four. Click here to read more about our Wonderwall charity auction.